Msheireb Properties launches “Msheireb Green Program” at “Talk Green”

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Part of the Qatar Sustainability Week at Msheireb Downtown Doha

Doha, Qatar, 25 October 2021: Msheireb Properties launched the “Msheireb Green Program” dedicated to cafes and restaurants at Msheireb Downtown Doha to encourage the implementation of sustainability best practices in line with the company’s mission and vision.

The program was announced during the first edition of “Talk Green” event, organized by Msheireb Properties as part of Qatar Sustainability Week activations in collaboration with Qatar Green Building Council (QGBC).

The first edition of Talk Green was held at Barahat Msheireb for corporates, institutions, and youth to highlight eco-related solutions and strategies on sustainability to the public and to foster public awareness and participation. On day one Talk Green had speakers from Msheireb Properties, Shell, Qatar Green Building Council (QGBC), Supreme Committee for Delivery & Legacy, and Qatar Foundation.

In her green talk, Maryam Al Jassem, PR and Communications Manager at Msheireb Properties, announced that the ‘Msheireb Green Program’ that will be implemented in Msheireb Downtown Doha starting in December 2021, to encourage F&B outlets to implement sustainability practices to receive Gold or Platinum certificates. Additionally, for those F&B outlets in Msheireb Downtown Doha which qualify, Msheireb Properties and QGBC will submit their applications for the Green Key Award, an award that is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the food & beverage industries.

Al Jassem said: “As part of our vision and mission, Msheireb Properties inspires all stakeholders to implement sustainability best practices, and that was the motivation for initiating this program. We will continuously communicate with our stakeholders to provide them all relevant information and details about the Msheireb Green Program, supported by our partners, the Qatar Green Building Council”.

A special committee from Msheireb Properties and QGBC will asses the participants and their adherence to the program criteria. Outlets that achieve 50% of the criteria will receive Gold certificate while those achieve 75% will receive Platinum certificate.

The criteria of Msheireb Green Program include special practices such as water and electricity efficiency, waste collection and segregation, eco-friendly sanitizers, paper cups and tools instead of plastic, and promoting sustainability among staff and customers.

At Talk Green, representing Msheireb Properties, Eng. Ali Al Yafai talked about the sustainability pillars that the organisation has adopted in Msheireb Downtown Doha. These four pillars are: Connectivity, water efficiency, power consumption, and waste collection. Al Yafai said that the implementation of these make Msheireb Properties an exemplary city district for sustainability, and the largest LEED certified building in the world.

Eng. Meshal Al- Al Shammari from QGBC highlighted the objectives of the the Qatar Sustainability Week National Campaign were to raise awareness and promote sustainability within the local community. He called on the individuals to implement sustainability practices in the daily life. Al A lShammari underlined the QGBC’s effort to promote sustainability through conferences, partnerships, and environmental initiatives.

The talk by Jason Twill, World Cup Program Manager at Qatar Foundation, was about the human economy impact on the environment. He stated that waste, pollution and deterioration of air quality have an adverse impact on humans’ health as well as the mental health of future generations. Twill urged individual and communities to change their attitude and behaviors in their daily lives to practice sustainability.

Abdel Rahman Al Miftah, Sustainability and Environmental expert at the Supreme Committee, talked about The Sustainability Program of Qatar 2022. He said that the Supreme Committee is seeking to accomplish 11 objectives of the UN Sustainable Development Goals, in collaboration with the State of Qatar and FIFA. He also showcased the efforts by the committee to promote sustainability, including human development, workers welfare, employee’s empowerment and sustainability in football stadiums.

Dharmesh Kumar, New Projects Lead from Shell, delivered a presentation titled “A Better Life with A Health Planet”, presenting the initiatives and programs of Shell to promote sustainable and renewable energy solutions. He emphasized the importance of collaborating with partners to make these solutions applicable.

Msheireb Properties will activate Barahat Msheireb for Sustainability Week for the full 7-days, ending on October 30. The week will be concluded with a series of workshops dedicated to promoting sustainability practices, especially among youth and children. From 5:30 PM, the public of all ages can participate in these workshops and learn more about how to practice real sustainability in one’s daily chores. Entities conducting the workshops are M7, Supreme Committee for Delivery and Legacy, and Engineers Australia.

Sustainability is central to Msheireb Downtown Doha’s focus on conserving natural resources and enhancing the quality of design. Through adopting the highest standards of sustainability practices, Msheireb Downtown Doha paves the way for other developers to follow suit and adhere to measures set by the Qatar Green Building Council. Msheireb Properties helps Qatar realise its National Vision 2030, by taking great strides in sustainability practices within the real estate sector.

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