Msheireb Properties, the national real estate developer and a subsidiary of Qatar Foundation, launched yesterday the first ever full-out promotional campaign for its flagship development project, Msheireb Downtown Doha (MDD), the world’s smartest and most sustainable fully built city district and Qatar’s destination for living, leisure, and business.
Several weeks after welcoming tenants to the launch of the development’s first residential tower, Wadi 1, MDD’s campaign, themed Live More, comes to showcase aspects of the district that make it a unique place to live, work and visit in Qatar.
Ali Al Kuwari, Acting CEO Msheireb Properties, said: “The message Live More represents the essence of our mission. We aim to build and develop communities that enhance the way people live, work, and thrive, in other words, we want to enable everyone to do more with their lives.”
“Today is a remarkable milestone for us. We are very excited to launch this promotional campaign with real images and highlights from the new Msheireb Downtown Doha and offer our commercial, residential and retail opportunities to the market. We invite everyone to come and experience Msheireb Downtown Doha for themselves; it is now a reality, one that we are all proud of,” he added.
Msheireb Downtown Doha is in the heart of the capital city, offering retail, commercial, residential and civic services in a family-friendly community that facilitates walking through a shaded cosy street grid, transportation using the Msheireb Tram, and access to the Doha Metro’s largest station, Msheireb Station
With all buildings either Gold or Platinum LEED-certified, the district adheres to the highest standards of green and smart urban development, creating a sustainable and efficient way of living, while decreasing the impact on the environment.
Msheireb Downtown Doha is home to Msheireb Museums, the Mandarin Oriental Hotel Doha, Alwadi Hotel Doha MGallery Hotel Collection, and Barahat Msheireb,the largest open-air covered pedestrian square in the region, and the soon to be launched Park Hyatt..
Earlier in the year, a number of key retailers and business institutions announced they were opening unique stores in Msheireb Downtown Doha, such as HSBC, Monoprix and Huawei, all of which will be offering first ever ‘smart retail’ concepts either in the region or in Qatar.