Sustainability at MDD

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About The Campaign

The ‘Towards a Sustainable Future’ initiative aims to transform cities for the better through encouraging sustainable development while highlighting the consequences for the planet if issues such as population growth and lack of energy and water resources are not swiftly addressed.
Msheireb Properties is playing a leading role within the GCC in helping to promote sustainable living through the development of its flagship project Msheireb Downtown Doha. With a growing population, rapid urbanisation and a lack of natural resources in the GCC, the need to be conscious of energy consumption and sustainability is more critical than ever.

Urban sustainability is one of today’s most important global issues. With the world’s cities responsible for 75% of total energy consumption, the future health of the planet depends largely on the development or regeneration of sustainable cities. And with 70% of the global population expected to live in urban areas by 2050, a rise from 50% currently, we need to focus on sustainability as a way of protecting the planet for future generations.

Sustainable development impacts all areas of life including the environment, economy and society. Achieving sustainability requires the use of innovative, green technologies to improve our ecological footprint and better manage our energy and resources, such as water. By developing efficient buildings and integrating green, innovative technologies in existing buildings, we can reduce energy consumption by up to 50%.

The role of sustainability

Cities house more than half of the world’s population with their numbers set to increase exponentially. They are also produce the largest amount of CO2 emissions; consume the largest amount of energy and thus have significant environmental impact. Sustainability of cities is a vital issue and needs to be addressed. A new approach is the call of the hour where cities need to be relooked at and practical approaches implemented on ways to making them sustainable. We need to balance their environmental impact and make lesser use of natural resources which are getting depleted by the day. Technology and science to make this transition to smarter, sustainable cities exist today but it’s not all down to technology. Each of us can make a contribution by relooking at our environmental impact and re-assessing our day to day choices. Let us choose to be better aware of our choices, not just for ourselves, but for future generations and to sustain the earth’s ecosystems.


Current Global Issues

Global demand for energy and CO₂ emission are set to double by 2050, according to the International Energy Agency. Our need for alternative sources of energy such as solar, wind, and other renewable resources is therefore urgent for our future. With half of the world’s people living in urban centres for the first time in history, city infrastructure has not kept up with this growth. The critical challenges for cities are ensuring the provision of clean water, sanitation and sufficient electricity. The burning of fossil fuels by humans is the largest source of emissions of carbon dioxide, which is one of the greenhouse gases contributing to global warming, another key sustainability issue.
Climate change is perhaps the single biggest environmental and humanitarian crisis facing the world today. The ongoing increase of greenhouse gases in the atmosphere as a result of human activity is overloading our air with carbon dioxide that traps heat, which could ultimately result in catastrophic climatic destruction to our planet.
According to the UN, 1.6 billion people (almost one quarter of the world's population) face water shortage, making water scarcity among the main problems of the 21st century. Water use has been growing at more than double the rate of population increase in the last century. There is enough freshwater on the planet for six billion people, but it is distributed unevenly and too much of it is wasted, polluted and unsustainably managed. If this issue is not addressed by 2050, at least one in four people is likely to live in a country affected by chronic or recurring shortages of fresh water.
Water shortages have compelled a number of Arab countries to rely heavily on desalination for the bulk of their municipal and industrial water needs. With 5% of the world population, Arab countries are endowed with just 1% of the world's renewable fresh water resources, while they have over 50% of the world's desalination capacity. At the projected rate of annual increases, current desalination capacity will be doubled by 2016, using expensive, fully imported and polluting technologies. The discharge from desalination stations contributes heavily to increased salinity and higher temperatures of seawater in coastal areas.