Mission, Vision, Values
To be the real estate company that fundamentally changes the way we live and work in urban environments.
To profitably challenge preconceptions of conventional urban living through transformational thinking, and lowering the environmental impact of life in a twenty first century world. We aim to achieve this by encouraging an improvement in social dynamism, cultural sensitivity and quality of life.
Excellence: We infuse excellence into everything we do - whether it is in research, design, the processes we use, our engineering, or delivery and quality of architecture inherent in our developments. That means our performance must be exemplary at all times.
This commitment is inspired directly by the culture of excellence inherent at Qatar Foundation, and we intend to make the name Msheireb Properties synonymous with quality at all times.
This commitment to excellence is reflected in our rapid attainment of ISO certifications from the British Standards Institute in Quality (ISO 9001:2008), Environmental Standards (ISO 14001:2004) and Occupational Health and Safety Management (BS OHSAS 18001:2007). Few companies in Qatar have received certification across these three critical areas in such a short time.
We have also earned a number of prestigious industry awards, including most recently two awards at the MIPIM Architectural Review Future Projects Awards in Cannes, France.
Innovation: We will innovate by challenging convention and finding new ways for people to live and work in integrated, enriching and sustainable communities. New insights will power our innovation in design, architecture, development and delivery, and through our work, we will create a positive impact on society, contemporary culture and the environment.
Our project will reflect an architectural style that is truly modern but also sensitive and responsive to the local climate and cultural norms. Essentially, this involves reviving and leveraging the lessons of local heritage and culture. Such an innovative approach led to the creation of the "Seven Steps", a process that integrates the spirit and aesthetics of Qatari architecture with the best that sustainable design and modern technology have to offer. This new architectural language will restore the unique quality of Qatar's built environment and affirm the strong social ties that define Qatari society.
Leadership: We undertake to set new benchmarks for sustainable, transformational and culturally sensitive developments. Every day is a new opportunity to demonstrate our leadership qualities in the way we think and act, and we are determined to set new standards in property development.
Our flagship project Msheireb Downtown Doha, the world's first sustainable downtown regeneration project, exemplifies this approach. We are also pushing the boundaries of sustainability, such that all buildings within Msheireb Downtown Doha are designed to earn at least LEED-Gold certification, with some seeking LEED Platinum.
We are a leader in redefining how people will live and work in urban environments as well as creating developments that are culturally sensitive, sustainable and environmentally aware, and genuinely transformational in character. Through our projects, we are determined to set new standards in property development, and in doing so, we will aim to become one of the most respected real estate companies in the world.
Partnership: Our future is based on the concept of collective gain, where we enrich all the lives we touch. In pursuit of this we will create a knowledge ecosystem inspired by Qatar National Vision 2030, and through which we will deliver cultural, societal, environmental and knowledge wealth for all whom we work with.
Fundamentally collaborative in our approach, our partnerships include a multifaceted research project with the Harvard University Graduate School of Design to study "sustainable urbanism in the Gulf" and to produce the Gulf Encyclopedia for Sustainable Urbanism - a document that will encourage best practice in this critical area. Ultimately, the project, which involves researchers from Qatar and across the Arab world, will pave the way for the creation of a permanent research facility in Qatar. Msheireb Properties also is proud to sponsor the Chair of Architecture at Qatar University.
In line with the culture of partnership within Qatar Foundation, Msheireb Properties understands that only by working in collaboration with leading organisations here at home and from around the world can we create the most value and achieve the best results. We are always open to new partnerships that will bring value to both parties and to the wider community.
Responsibility: Msheireb Properties is committed to being a responsible corporate citizen that respects local culture and community, heritage and the environment. We will strive to uphold the highest standards of corporate governance, ethics and environmental policy.
An example of our commitment to local communities and corporate social responsibility is the Msheireb Enrichment Centre in Doha - a civic space for education and cultural activities for the people of Qatar.
Our sense of responsibility towards the local culture and heritage is highlighted by our preservation of four iconic courtyard houses in the Msheireb Downtown Doha project. Rooted in local history, these courtyard houses will bring back memories of old Doha and will provide a sense of life in the city as it was in its earliest days.
We are also a member of the Qatar Green Building Council (QGBC). QGBC is a not-for-profit, membership driven organisation that is leading and promoting environmentally sustainable practices for green building design and development in Qatar.
We apply a high standard of ethics and invest in best practices across our operations. Furthermore, in line with Qatar National Vision 2030, we are committed to supporting local talents and are actively working towards greater Qatarisation.